Daghe – A New Drink to Celebrate Every Moment
Close your eyes. Imagine the most perfect drink. It’s completely natural, it’s healthy, it has amazing taste, it’s perfect for every moment, every celebration. That drink is Monaco’s soon-to-be favourite non-alcoholic beverage, Daghe.
Daghe is Monaco’s first very own refreshing, natural and local beverage. It can be enjoyed both on its own and as part of a cocktail, with alcohol or without it. And no matter your preference, Daghe does more than just quench your thirst. Its taste is a delight to the senses, its character is unique and its most important qualities bring people together.
The drink was founded by William Schaffer and Anthony Orengo, the co-founders of the internationally award-winning brand Monte-Carlo Beer. The two friends recognised a gap in the market in 2021 when they noticed that there are thousands of refreshing drinks around the world, but none of them really bring people together around the values that matter the most: living together, sharing and consuming local and sustainable products. They found that the drinks that already existed were either full of sugar and artificial colours and were increasingly disliked by consumers or were designed for very specific types of customers like athletes, young people in need of a snack or cocktail enthusiasts. So they made Daghe, the first ever range of all-natural, fresh non-alcoholic drink that is 100% Monegasque.
They come in four vibrant flavours: Tonic, Lemonade, Ginger Beer and Cola and are designed for everyone to enjoy no matter their age or the moment. And if you want to add an extra touch to your cocktails, just mix the drink with a spirit of your choice to create subtle and bold blends.
The two young entrepreneurs have a strong foundation to build on in creating the brand and they’re very proud of their creation. “The creation of this first fresh, Monegasque, and natural beverage means a great deal to us. It represents both the culmination of a wonderful project and the embodiment of our values and philosophy. We’re launching a drink that’s as enjoyable to savour as it is exciting to open! A beverage that makes those moments of sharing and celebration, whether with family or friends, even more memorable.” They have already created the multi-award-winning beer brand Monte Carlo Beer, so they’re sure to have the experience, skills and the network to succeed in this venture.
It was in the heart of Monaco itself that Arthur met his former schoolmate Lorenzo, the brother of famous race drivers, Arthur and Charles Leclerc. After a brief conversation and trying out some Daghe, Lorenzo ordered three cases of the beverage for his brother Arthur, who is passionate about local, healthy products and supports Monegasque entrepreneurial ventures. Arthur was so impressed by the drink and its connection to Monaco that he became its official ambassador.
Daghe was made with the belief that every moment we take should be cherished and every moment spent on our own or with friends is a precious memory. The co-founder of the company, William Scheffer said about it, “Whether it’s a shared pleasure, a routine evening indulgence, or a reward after effort, Daghe accompanies these meaningful moments. It makes each instant memorable. Memories that we delight in reliving…”
The word Daghe means “Let’s go” in Monegasque. And that perfectly captures the spirit and essence of Monaco and this amazing drink. It embodies the idea of seizing the moment and living each moment to its fullest.
It also represents a sense of vibrant celebration, festivities and sharing. While the drink is unique to Monaco, its meaning and positivity resonate throughout the world and are understood and treasured by everyone.
The entire range of Daghe drinks is also made of completely natural and unprocessed ingredients. It’s low in calories and brewed in the Alpes-Maritimes with respect to the local environment. The founders of the brand believe that our planet is our most precious asset and that treating it with care and consuming environmentally friendly products is no longer an option, but a necessity.
Daghe is available online on the company’s website and in restaurants and supermarkets in Monaco and the surrounding areas. In time the brand is planning to expand its presence in Europe and internationally through the same distribution networks the founders already use for their Monte-Carlo Beer brand.