ILTM Cannes – New Chapter Of Tourism
Every year at the beginning of December, Cannes attracts the attention of tourism and hospitality professionals from around the world. At the Cannes Palais des Festivals and throughout the city, events take place that rival in scale the famous television festival. However, with there are its own heroes and its own stories:here takes place the ILTM exhibition, shaping the future of global tourism. This year, the event will take place from December 1 to 4, marking its 24th edition.
Last year, according to official figures, the exhibition smashed all previous records: more than 85,000 business meetings were held. Industry buyers from 84 countries convened with brand representatives from 105 nations, underscoring the event’s unmatched global reach. When you first arrive at ILTM, it feels as if you’ve stepped into a complete hotel universe—where every culture, every language, and endless opportunities for connection come together in one place. To ensure you navigate the wide array of opportunities effectively, it is essential to review the exhibition layout in advance and arrange meetings with industry professionals. Last year LTM welcomed some new dedicated areas: a dedicated Accor ‘Grand Pavilion’ on the Palais beach, a new Leading Hotels of the World (LHW) hospitality terrace, Belmond had journey through an experimental pavilion, a new CannesX lifestyle brand bar on the ground floor. Other newcomers included the tourism boards of Australia, Egypt and Mauritius and destinations increasing their presence significantly included California, Brazil, Oman, Japan and Croatia. Luxury travel brands significantly increasing their footprint at ILTM 2024 including Accor (within their beachfront new pavilion), Hilton Luxury brands, Hyatt Hotels, InterContinental Hotels & Resorts, Leading Hotels of the World, Preferred and Marriott International Luxury brands.
Despite the exhibition’s vast scale, it maintains an unusually warm human touch. This is achieved not only through business meetings but also through a diverse program of presentations and cocktail events that accompany the exhibition.“ILTM continually proves the power of face-to-face connections in the luxury travel industry. The personal interactions here are essential to fostering meaningful relationships and creating opportunities”- remarked Maria Luz Marín of Meliá Hotels International .During the exhibition, not only business connections but also friendships between professionals are formed, contributing to a remarkably harmonious atmosphere. Kelly Gelfand, TRIBE Travel Australia was absolutely right to point out that : “Amazing to see so many small boutique properties so passionate about their products. The depth and breadth here is phenomenal and the access to such high-level partners is unmatchable at any other show. The scheduling allows for meaningful appointments, but also flexibility to make quick connections.”
We look forward to immersing ourselves in just a few days in this delightful atmosphere of professional networking, which is so enriching and allows us to stay at the forefront of luxury international tourism .