Inna Dudakova
Inna Dudakova, an entrepreneur and model, the founder, designer, and driving force behind Psycho, has significant experience in the fashion industry as both a customer and an entrepreneur. Motivated by the need to elevate casual fashion, Innes drew on her extensive industry knowledge to create Psycho.
“At a young age, I found a love for fashion and pursued a career in modeling. I started my first retail business 10 years ago, and now I can finally celebrate launching my own brand. Psycho was founded in 2021 after identifying a need to create a luxury brand focused on quality, comfort, and style. I am passionate about individuality and believe our clothes and diagnoses allow our customers to feel empowered and unique.”
What is your favourite location in Monaco?
I enjoy the whole lifestyle in Monaco, the scenery, the restaurants, and the relaxed atmosphere.
What is one thing you have learned that you wish you could tell your younger self?
We are constantly evolving and growing. Believe in yourself, and no matter the situation, you will succeed. Keeping positive daily habits will define your outlook and make all the difference.
What makes your perfect day complete?
Every day is perfect! If I can do my usual morning routine, exercise, healthy food, and a good night’s sleep, I am grateful. The simple things are often the most important.
What is your hobby?
I am focused on health & wellness, so I like to cook, I enjoy running, yoga, pilates, and walking. I try to make sure I spend at least 30 minutes every day out in nature, it relaxes me and helps to calm my mind.
What are the apps you can’t imagine your day without?
I use Instagram for my work, so this is key to having access to it every day. Google Maps is probably my most used app and could be the most beneficial, as well as Spotify – I love listening to music.
Who is your role-model person?
I don’t have just one, I have multiple people whom I take inspiration from for different aspects of life to help visualise my own path. Sometimes, you learn more from the bad experiences vs the good, so I am also grateful to those people.