The Hundred Invests in Martina Rattà and Selects Role Talent Management
The Hundred, the Italian media holding, has decided to invest in Martina Rattà‘s company, Role Talent Management.
Martina Rattà is a talent manager, founder of the Role Talent Management company, and an Advisory Board member of the WIBA, currently represents some of the most popular international creators on the market and specializes in developing partnerships and digital influencer marketing strategies.
“It is an honor for me and a goal that I set for myself and that I didn’t think I could achieve in such a short time. I am grateful that my values and my way of working have attracted the attention of such an important market player who shares my same vision and who can now support me in building the next goals together.” – Martina Rattà admits.
Social media and streaming platforms have inevitably changed how content is used and the interaction with brands. The digital content creators, capable of attracting audiences and customers to themselves, have become the main market trendsetters and new reference models of Generation Z. Starting from these “Role Models” is able to reach millions of people with just one click, and the important related social responsibilities, Martina Rattà has imagined and built piece by piece her Role Talent Management. “I have found my purpose in supporting young talents in developing their careers through digital media and new entertainment trends, guiding them to achieve their goals and dreams with hard work and passion. This is not a job with guidelines or rules, just curiosity, hard work, determination, and this is precisely what brought me here and what I am looking for now to select them” – the entrepreneur defines her recipe.
Founded by Vincenzo Macrì and Leonardo Bongiorno, The Hundred has raised significant capital in the past from a group of investors led by Nicola Volpi, former CEO of Permira Italia, and is known for its investments in projects related to the content creator economy, including the company of Tommaso Zorzi.
“We immediately believed in her project and decided to support it. In addition to the synergistic and financial component, we saw the right partner in Martina, a young manager who, in a very short time, was able to demonstrate that she is an incredible entrepreneur making her way in a constantly changing market. We have selected, among other realities, Role Talent Management because it promotes values which, as never before, are fundamental,” says Vincenzo Macri, CEO of Media Holding.
Martina Rattà, since was a child, has cultivated her passion for music and fashion, thanks also to her family’s support. She has combined her study and artistic path between Milan and London, obtaining certification with the highest marks and winning some national competitions. Attracted by the necessary balance “between art and science” to emerge also in the artistic business, in 2014, she decided to enroll in the Economics and Management course for Art, Culture, and Communication at Bocconi University, and in 2016 she has won a scholarship for a program in Australia at the University of Adelaide. After her first degree in 2017, she was admitted to the Master of Science in Management at the same university, and the following year she was selected again, through a scholarship, for her first work experience, in the United States, in Los Angeles.
During this first experience, Martina immediately fell in love with Los Angeles and the opportunities of this market, and she understood that it was the place where she wanted to build her future. In 2019 after her graduation in Management, she was hired by the Swiss fashion house Philipp Plein in Lugano, where she remained for two years, initially as Omnichannel Buyer & Merchandiser and subsequently with a transversal role also as Social Media Manager dealing with corporate community management, content creation, product placement, and influencer endorsement. On this first occasion, Martina started being in contact with the management of international artists from Paris Hilton to Stevie Aoki. In 2021, after being hired by Off White, she started working on her “side hustle” in her free time with a group of friends, almost by chance and started working as a Talent & Project Manager for the digital agency, which in less than one year became the most awarded on the market and which was representing the first Khaby Lame creator in the world. Once again, this experience allowed Martina Ratta to touch on how much value and impact digital creators and digital partnerships can offer today. It allowed her to deepen and establish relationships with an international client portfolio by working on re-branded and ad campaigns.
In November 2022, Martina decided to start representing some of these talents directly, she founded her company, starting to work between Milan and Los Angeles, and she was appointed Advisory Board Member of one of the most important associations in the Influencer Marketing sector, WIBA, which every year rewards the best market opinion leaders at a global level.
In Los Angeles, Martina Ratta was able to get close to the different Artistic managerial approach compared to the European one. She began to collaborate with the management of international stars such as Jason DeRulo, and she set for herself two objectives. First, select creators who were “positive models” for the new generations and could understand the importance of social responsibility. And the second one is to build a bridge between the markets, representing Italian creators with an international follower base to support them in developing additional international markets while being a point of reference in Europe for those international creators who want to have opportunities in this country.
“Role Talent Management was founded with the commitment to manage, develop and grow talent to maximize their full potential, both on online and offline channels. Our main priority is our customers as people first. Talent requires hard work, vision, dedication, and personalized attention to develop and build a ‘brand’ around them. A challenge that Role Talent Management has taken up is committing itself to innovate rules that are now consolidated in a digital landscape in constant transformation. Our goal is to use the digital space and the new web tools as the main asset for talent branding. We are working on the development of customized projects and format in which the talents can be trained and educated, but also create their own brand to consolidate their community, leveraging all their social media platforms”. – says the young digital entrepreneur.
Martina Rattà’s Role Talents have one more weapon: they stand out for the messages of positivity they are able to express. LeTwins, the number one female TikToker in Italy with almost 20 million followers on their respective channels, represent exactly these values, they are a wave of freshness, positive energy, motivation, colours, and hardwork, but positive role models are also MrDasante, creator based in the United Kingdom who sends an inspirational message to his followers every day and Xenia Tchoumi, author of the text “Empower Yourself,” who speaks six languages, and motivates women to believe every day in themselves.
Martina Rattà strongly believes in values such as cooperation and alliance. “In such a competitive market, the key is to cooperate with other players to exploit synergies and build complementary strengths. Currently, we are working with a complete network of industry professionals and partners in the APAC and LATAM markets, such as Raw Talent, Domelipa‘s representative company, WW top 10 TikToker with 95 million followers, and Soon Entertainment, Ox Zung‘s representative company, N1 TikToker in Asia with more than 60 million followers. The digital landscape is a source of connection, creativity, and empowerment. The digital world answers many of our basic human needs by connecting cultures, enhancing relationships, giving people opportunities and a voice, and this is exactly the approach I will apply to the development of the company”.
“The first objective is to represent Italian talents with an international follower base and to support them in further growing markets. The second step is to support our international partners in our country,” – the entrepreneur reiterates. “Perhaps the most ambitious next goal is to transform Role Talent Management over time into a reference agency in the markets, a bridge capable of bringing different worlds together. The dream is to build an academy between Milan and Los Angeles that “is a point of reference for all our talents to train them artistically and economically at 360 degrees”.