2023 in Review: Monaco’s Tourist and Convention Authority Unveils Its Vision for 2024
With the presence of H.E. Mr Pierre Dartout, Minister of State, and Mr Pierre-André Chiappori, Minister of Finance and Economy, the Tourist and Convention Authority (DTC) of Monaco convened a meeting with representatives from the Principality’s tourism sector at the Grimaldi Forum.
Reflecting on the achievements of 2023, the DTC celebrated a remarkable year, culminating in a hotel occupancy rate of 57%, surpassing the previous year by one percentage point. Furthermore, the average daily hotel rate soared by 3.5% to an all-time high of €474, excluding taxes and charges.
The summer season, a pivotal period for Monaco’s tourism, witnessed a surge in visitors from the United States and the Middle East. Notably, the composition of the top three countries of origin of visitors to the Principality underwent a significant shift, with the United States claiming the second spot, trailing only France and surpassing Italy, while the United Kingdom slipped to fourth place.
Mr Guy Antognelli, Director of the Tourist and Convention Authority, outlined strategic plans to capitalize on these positive trends. Emphasizing the importance of nurturing promising markets, the DTC aims to expand its sales initiatives while revitalizing essential markets that have shown a decline in dynamism despite their historical significance.
In line with Monaco’s commitment to sustainable tourism, the DTC is poised to launch comprehensive initiatives focused on environmental stewardship. Moreover, ambitious efforts are underway to amplify the impact of the “LIKE NOWHERE ELSE” campaign in collaboration with leading airlines such as Air France, United Airlines, Lufthansa, China Airlines, and British Airways.
As Monaco continues to position itself as a premier destination synonymous with luxury, elegance, and exclusivity, the Tourist and Convention Authority remains dedicated to elevating the tourism experience, ensuring that visitors from around the globe encounter Monaco’s unique allure like nowhere else.