BPM Exclusive Expands to Monaco with Maserati Showroom Takeover
BPM Exclusive, a leading name in luxury automotive excellence, announced at the end of February the acquisition of the Maserati showroom in Monaco. Following successful ventures in Bordeaux and Orléans, this latest expansion marks a new chapter for the prestigious brand in the Principality.
The showroom, an emblem of Maserati’s evolving identity, seamlessly blends artisanal craftsmanship with state-of-the-art technology. Designed as an immersive experience, it invites enthusiasts to explore the brand’s heritage and innovation in a setting that merges the elegance of a tailor’s atelier with the raw authenticity of a workshop. Here, clients can bring their vision of ultimate luxury to life through bespoke customization options.
A New Destination for Luxury Car Enthusiasts
Located at 9 Rue des Açores, the Maserati showroom offers an exclusive automotive haute couture experience. The space exudes Italian refinement, featuring premium materials, sophisticated lighting, and an immersive layout designed to engage all the senses.
Customers can delve into the Maserati universe with access to the Fuoriserie program, which allows for tailor-made configurations. A curated selection of material and color samples, along with advanced digital tools, ensures that each Maserati is a unique masterpiece, crafted to the precise desires of its future owner.
For Guido Giovannelli, General Manager of BPM Exclusive, this expansion holds personal significance:
“The integration of a new brand into the BPM Exclusive portfolio is always a significant moment, but the arrival of Maserati Monaco has a special meaning for me. My experience and the connection I have with the Maserati brand, with which I had the pleasure of working for 10 years, make this step even more special. We are proud to represent Maserati in Monaco and excited to share this passion with our clients.”
Julien Brunet, General Manager of Maserati West Europe, echoes this sentiment:
“We are delighted with the commitment of our partner BPM in Monte-Carlo, highlighted on this occasion by the presence in the showroom of one of the 62 MCXtrema units produced worldwide, in a unique livery. The purest expression of Maserati’s expertise embodying the sporting spirit typical of Maserati’s DNA and its continuous pursuit of performance,” ”
