Meta and Oakley Unveil AI-Powered HSTN Glasses
Meta and Oakley are partnering to introduce a revolutionary new category in wearable technology: Performance AI glasses. This bold collaboration blends Oakley’s iconic design DNA with Meta’s cutting-edge tech, creating a smart eyewear experience tailored for athletes, creators, and anyone pushing the limits—on and off the field.
The result of this collaboration is the Oakley Meta glasses line, a high-performance product family that gives users deeper insights into their physical capabilities and the tools to share their biggest moments—completely hands-free. The launch will be supported by a global campaign starring World Cup champion Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, two Team Oakley athletes who embody the blend of elite performance and modern tech.
Smart glasses are emerging as a pivotal hardware category in the AI age. Meta is already leading the space with the runaway success of Ray-Ban Meta glasses, which have sold millions of units worldwide. Now, Meta is expanding its partnership with EssilorLuxottica to bring the same intelligence and vision to Oakley—one of the most recognized and respected brands in sports and lifestyle.
Introducing: Oakley Meta HSTN (HOW-stuhn)
The debut product in this new line is the Oakley Meta HSTN, based on Oakley’s popular HSTN frame style. It’s designed for athletes and fans alike, pairing bold aesthetics with next-generation technology:
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Built-in Ultra HD (3K) Camera
Capture and share your POV in stunning detail—completely hands-free. -
Open-Ear Audio
Listen to music, podcasts, or calls with high-quality speakers seamlessly integrated into the frames. -
IPX4 Water Resistance
Built to endure sweat, weather, and intense activity.
The Oakley Meta HSTN isn’t just stylish—it’s loaded with features that set a new standard for AI glasses:
All-Day Battery Life
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Up to 8 hours of active use
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Up to 19 hours on standby
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Fast charging: 50% in just 20 minutes
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Comes with a charging case delivering up to 48 hours of power on the go
Ultra HD Camera
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Shoot high-res 3K video to record workouts, skate sessions, surf runs, or your daily grind—just say, “Hey Meta, take a video.”
Powered by Meta AI
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Meta AI, your personal AI assistant, comes built-in.
Need to check the wind before a golf swing?
“Hey Meta, how strong is the wind today?”
Planning a surf session? “Hey Meta, what’s the surf like right now?”
From performance insights to social content creation, Oakley Meta HSTN puts voice-controlled AI right in your line of sight.
Global Launch Details
The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11, priced at $499 USD.
The full collection will drop later this summer, with models starting at $399 USD.
Available Initially In:
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United States, Canada, United Kingdom, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark.
Coming Later in 2025 to: Mexico, India, and the United Arab Emirates.