Beauty and fashion are no longer separate worlds — they are part of a broader visual and cultural language shaping identity, presence, and storytelling. Virginia Varinelli stands at the intersection of these disciplines, where aesthetics meet intention and vision guides every step forward. In this conversation, she shares her perspective on creativity, the evolving fashion landscape, beauty rituals, and what lies ahead on screen.

TM: Beauty and fashion often speak the same language. How do they connect in your vision?

Virginia Varinelli: For me, beauty and fashion are both powerful forms of expression. They shape how we present ourselves to the world, but also how we feel within that image. When beauty and fashion work together, they create a narrative that goes beyond trends and becomes deeply personal. It’s about identity, confidence, and storytelling.

Fashion is constantly evolving. What attracts you most about this world today?

What fascinates me most about fashion today is its evolution into a bold, expressive language that goes far beyond trends. Fashion has become a space where identity, craftsmanship, and vision coexist — where creativity is closely connected to values and cultural awareness.

I’m particularly drawn to emerging brands that approach fashion as an art form, creating unique pieces inspired by haute couture and made with intention. Supporting these voices is essential, especially when it comes to women supporting women. For my latest shoot, I chose to wear Madalina Caminschi, a brand that embodies this philosophy through one-of-a-kind creations, strong silhouettes, and a contemporary couture sensibility. Fashion today has the power to celebrate individuality, elevate talent, and shape a more conscious, forward-thinking industry.

Which products and routines do you rely on for your most important occasions?

My beauty routine is a daily ritual built on balance, consistency, and self-care. I choose products that respect the skin while delivering visible results, and ETEREA Cosmesi perfectly reflects this philosophy.

My routine begins with ETEREA Delicate Cleansing Gel, which gently removes impurities without stripping the skin. After cleansing, I apply Viso Lenitivo Toner to rebalance the skin and prepare it to absorb the next treatments. I then use ETEREA Hyaluronic Acid Serum, a key step to deeply hydrate the skin and keep it plump, smooth, and luminous throughout the day.

For the eye area, I gently tap in ETEREA Eye Contour Cream to reduce signs of fatigue and maintain hydration. I finish my morning routine with ETEREA Face Cream, which nourishes the skin, protects it from external aggressors, and gives a healthy, natural glow.

The screen plays an increasingly important role in your path. What does it represent for you?

The screen is a space where beauty and fashion gain movement and voice. It transforms image into presence, allowing expression to reach people in a more immediate and emotional way. It’s where visual storytelling truly comes alive.

Vision seems to guide every step of your journey. How do you stay true to it?

By choosing consistency over noise. I focus on projects that feel aligned with who I am and where I’m heading. Vision isn’t something you declare — it’s something you build through choices, day after day.

As you look ahead, what feels essential for the next phase of your career?

Depth. I want to create work that has substance, something lasting rather than momentary. For me, growth is about expanding meaning, not just visibility.

See Also

Quiet Strength, Timeless Design: Madalina Caminschi’s Vision

What kind of presence do you hope to bring to the screen?

A presence that feels natural and refined — one that invites attention without demanding it. A balance where beauty, fashion, and communication exist in harmony.

What did the award you received from Times Monaco mean to you?

Receiving this award from Times Monaco was deeply meaningful because it represents recognition of a journey, not just a moment. It celebrates my work at the intersection of fashion, entrepreneurship, and digital culture, as well as the power of women shaping the future across different fields.

Being awarded alongside so many inspiring women was a reminder that female excellence thrives in diversity — of vision, leadership, and creativity. It was a celebration of resilience, ambition, and the beauty of women supporting and elevating one another, proving that influence today is built through purpose, authenticity, and shared strength.

Cover Photo:

Talent: @virginiavarinelli
Agency/Production: @roletalent
Location: @bvlgarihotelmilano @bvlgarihotels
Photographer: @bridgwaterrebbecca
Beauty/Skincare: @etereacosmesi
Total look: @madalinacaminschiofficial
Hair: @ghditalia