AS Monaco Joins Forces with a New Main Partner APM Monaco: The Power of Collaboration in Sports
On November 3, 2023 the Monegasque football club AS Monaco officially announced their partnership with jewellery brand APM Monaco.
APM Monaco brand was founded in 2012 by Philippe Prette, now CEO, and his together with his wife Kika Prette, Creative Director, and has since gained popularity for its unique and innovative jewellery collections. APM Monaco has boutiques and stores in various locations worldwide, offering a wide range of jewelry pieces to suit different tastes and styles. The brand’s designs are often inspired by Monaco’s glamorous lifestyle, making its jewelry a popular choice for those seeking fashionable and chic accessories.
AS Monaco football club, founded in 1924, competes in Ligue 1, which is the top division of French football. Monaco is one of the most successful football clubs in France and has a rich history.
The team plays its home matches at the Stade Louis II, which is located in the heart of Monaco. The stadium has a capacity of around 18,500 spectators.
Over the years, AS Monaco has been home to numerous notable players, including Thierry Henry, Radamel Falcao, Kylian Mbappé, and many others. The club is known for its ability to nurture and develop young talent.
AS Monaco has a strong following in France and has been a prominent club in French football, both domestically and on the European stage.
By becoming the main partner of the Principality’s club, APM Monaco will be featured on the front of AS Monaco players’ shirts from Sunday’s match against Brest at the Stade Louis-II (kick-off 5.05pm).
“We are delighted to welcome APM Monaco, a symbol of Monegasque elegance, as the Club’s new main partner. This association between two brands sharing the same local anchorage and both showcasing the Principality on the international stage was an obvious choice.” – Thiago Scuro, CEO of AS Monaco.
This collaboration will enable the exchange of shared values, including uniqueness, determination, and dynamism, while also enhancing the Principality’s image. The partnership will encompass a range of activities, such as the development of a distinctive and exclusive collection.