The Fragrances of Glory: Lawson Paris
Founded in December 2020 in Grasse, the world capital of perfumery in the south of France, Lawson Paris is a rising star in the world of luxury fragrances. The brand has quickly gained a global following on social media, thanks to the vision and hard work of its founder, Lawson Penola. At just 26 years old, Penola has captivated the public with her passion for perfumery, amassing over 1 million subscribers on YouTube who trust her expertise and share her love for exquisite scents.
The rapid success of Lawson Paris is rooted in the meticulous craftsmanship that goes into each perfume. Penola’s attention to detail ensures that every fragrance is a masterpiece, crafted from the finest raw materials to create unique and memorable olfactory experiences.
The brand’s debut fragrance, Rare, set the stage for its success. This fruity scent is a mysterious and captivating elixir where sweet notes of red fruits blend seamlessly with the warmth of wood and amber. It quickly became a best-seller, enchanting wearers with its elegant and alluring composition.
Building on the success of Rare, Lawson Paris introduced Icône in 2021. This fragrance, a cornerstone of the brand, is a multifaceted blend of floral, fruity, and woody notes that leave an unforgettable impression. Its unique composition makes Icône addictive, often selling out due to high demand.
In response to her community’s requests for an oriental scent, Penola launched Charnel Oud on February 4, 2023. This spicy and gourmand fragrance, with a touch of whiskey, is a must-try for fans of Eastern-inspired perfumes. Charnel Oud quickly became another essential addition to the Lawson Paris collection.
To close out 2023, the brand introduced Hybride, its first fragrance for men. Penola’s vision for Hybride was to break the traditional codes of men’s perfumery by creating a scent that is both soft and intense, yet distinctly masculine. This innovative approach has set Hybride apart in the competitive world of men’s fragrances.
In a recent and delightful reveal, Lawson Penola shared a hidden detail behind her creations that further showcases her marketing genius. When you take the first letter of each fragrance name—Rare, Icône, Charnel Oud, and Hybride—they spell out the word “RICH.” This clever play on words is not just a testament to the brand’s creativity but also a nod to the richness of the scents themselves.
In February 2024, Lawson Paris will launch a mini set called “RICH,” allowing fans to sample all of the brand’s perfumes in a convenient miniature format. This set is perfect for those who want to experience the full range of Lawson Paris’s creations or take their favorite scents with them wherever they go.
All of Lawson Paris’s perfumes are available for purchase online, where you can discover the rich, captivating world of Lawson Paris.