Amazon CEO Andy Jassy Named 2025 Media Person of the Year by Cannes Lions
The Cannes Lions International Festival of Creativity has announced Andy Jassy, President and CEO of Amazon, as the recipient of its prestigious 2025 Media Person of the Year Award. This honour recognises individuals who have significantly shaped the creative communications landscape and stand as global leaders within the media industry.
The Media Person of the Year Award celebrates those who not only lead within the media world but also spark innovation and foster creative evolution. Under Jassy’s leadership, Amazon has become a transformative force in global media — redefining content, commerce, and customer engagement at scale.
“Historically, each year, Cannes Lions has honoured outstanding leaders who have reshaped the media industry,” said Philip Thomas, Chair, LIONS. “This year, we are proud to recognise Andy Jassy and the entire Amazon organisation. Not only is Amazon the largest media platform globally, but it has also set new standards for scale, creativity, and influence, effectively creating a new model for media. Andy’s visionary leadership continues to push the boundaries of what is possible in media, and we are excited to honour him for his extraordinary contributions.”
Jassy joins an elite list of past recipients, including media pioneers such as Salar Kamangar (YouTube), Jack Dorsey (Twitter), Eric Schmidt (Google), Mark Zuckerberg (Meta), and Steve Ballmer (Microsoft).
As part of the 2025 Cannes Lions programme, Jassy will participate in a fireside chat at the Debussy Theatre on Wednesday, 18 June, sharing insights on Amazon’s evolving media strategy and the future of digital platforms. He will then receive the Media Person of the Year Award during the festival’s prestigious Awards Show that evening.
LIONS is the global platform that champions creative excellence and marketing effectiveness as a driver for business growth. It brings together Cannes Lions, WARC, Effie, Contagious, and Acuity to provide the definitive benchmarks, intelligence, and training for the marketing industry. LIONS is a part of Informa PLC.